Forget retail, think e-tail PDF Print E-mail
Monday, 14 October 2013 02:42
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Tiny Flipkart is valued at double Kishore Biyani firms


When fledgling e-tailer Flipkart has a valuation that’s more than double that of India’s oldest organised retailer Kishore Biyani’s Future Retail, Future Lifestyle and Pantaloon, you know something big is happening. At R9,300 crore, Flipkart’s valuation is not too far away—around three fourths—from that of India’s 10 biggest listed retailers (Reliance Retail is unlisted, so not in the list). This is much the same trend is overseas markets as well. In the US, Amazon has a market cap of $142 billion versus Walmart’s $243 billion though its revenues are less than a fourth and it makes losses while Walmart makes profits. While Flipkart-style e-tail is just around $600 million right now, or a little over 0.1% of India’s total retail market (around 7% is catered to by Biyani-type organised sector retailers), consulting firm Technopak estimates that by 2021, over 5.3% of the total retail market—by then $1,152 billion—will be serviced by e-tailers like Flipkart while around 14.7% will be serviced by the Walmart/Biyani-type organised Big Retail. Keep in mind the size of the US e-tail market was just $45 billion a decade ago and is now $225 billlion. In the case of India, in just the last 4 years, the number of active internet users, has grown from 50 million to 120 million, Facebook users from less than a million to 71 million … while usage of smartphones has already risen dramatically, it is estimated the number of such devices will rise from 40 million right now to 450 million by 2020. All suggests the etail market is set to boom.

So while India continues to be exercised about allowing organised foreign retailers on grounds this will kill the local kiranas, the e-tailer has quietly made inroads into the market. Indeed, while government policy doesn’t allow FDI in e-tail, a loophole in the law has allowed FDI to come in unchecked. It is not this newspaper’s view that it should be checked—just like organised retail is growing in response to the changing buying needs of people, e-tailing is the obvious solution to a population that increasingly suffers from time-poverty. And, as products get more standardised—books, phones, computers, stationery, clothing, accessories—there is little reason why people should have to spend time shopping when the same can be delivered home. Apart from the million-plus jobs that e-tailing can create if it grows to potential, and the retail space that will get freed up—India needs around 2 billion square feet of fresh retail space by 2020—the main reason why the government needs to read the writing on the wall is to correct policy. While FDI is coming in by making use of gaps in the law, if the government formally opened up e-tail, future investments wouldn’t be held hostage to later changes/reinterpretations of the law. And just as the government is looking to get brownie points with investors by pointing to how it has opened up retail FDI, it might as well do the same for e-tail FDI. More so since, unlike FDI in retail, FDI in e-tail is coming in anyway.


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